Visit Farmington promotes Farmington and the Four Corners region to leisure travelers, conventioneers, tour operators, travel agents, and travel writers. Businesses that care about and cater to this vital market will find Visit Farmington membership a valuable marketing opportunity and a great business resource.
Our team provides benefits that generate and enhance business opportunities for our member organizations. Visit Farmington is continually looking for members and partners interested in promoting Farmington and the assets found within San Juan County to leisure travelers. Please contact us to discuss membership opportunities and how we can help promote your business to leisure travelers, group tours, and locals. To contact Visit Farmington, call 505-326-7602 or email a staff member directly.
Visit Farmington Membership Benefits
Visit Farmington offers membership to businesses and organizations located within San Juan County, New Mexico. Three levels of membership are offered depending upon the type of business: Friend, Ambassador, and Trailblazer. Benefits vary depending upon the level of membership and can include:
- Featured listing on Visit Farmington's website
- Listing in the annual Farmington Vacation Guide
- Two Free SERVE registrations per year and reduced membership pricing
- First opportunity to buy an ad in the annual vacation guide
- Delivery of bulk quantities of vacation guide, restaurant guide, and trail map
- One-on-one marketing strategy consultation
- Featured within social media marketing efforts, engaging both residents and visitors
- Brochure space in the official Farmington Visitor Center
- Members can provide promotional items to be offered to entities requesting welcome bag fulfillment
- Inclusion in Visit Farmington Travel Blog, PR, and advertorial content
- Influencer, media, and travel writer referrals
- Tourism, hospitality, and outdoor recreation advocacy at the state and national level
Fuel The Journey Grant
Farmington, New Mexico, is more than a destination. It’s a place where outdoor lovers and active families thrive. At Visit Farmington, we believe tourism should do more than attract visitors; it should energize life journeys, strengthen local businesses, grow the economy, and create lasting momentum for our community. Considering this, Visit Farmington has created a grant to help our members launch bold, new ideas for the visitor experience. The Fuel the Journey Grant application term will be May 4 to June 30, 2026. Dues-paying members can apply for up to $25,000. By investing in Visit Farmington members and the experiences they bring to life, we are shaping a future where Farmington continues to evolve as a vibrant, active, and inspiring place to explore and to stay.
This Grant exists to catalyze high-impact, visitor-facing experiences that:
- Generate measurable tourism growth, ideally overnight stays
- Strengthen Farmington’s tourism economy
- Align with the Farmington brand positioning
- Create recurring, marketable experiences
- Elevate the community’s reputation as a leisure destination
Grant Qualifying Criteria
- Dues-paying member of Visit Farmington before May 4, 2026
- In business for at least 2 years
- Located in Farmington, New Mexico
- Experience must be open to the public and operate on a recurring, scheduled basis
- The project must demonstrate a clear visitor appeal
Applications for 2026 must be submitted to Tonya Stinson, Executive Director, by June 30, 2026. Please review the Fuel the Journey Grant application for all terms and guidelines.
