Farmington Action Team Meeting

In the May 2023 meeting, we will vote for the June 2023 Jolt Worthy Events!  The guest presentation will be given by Visit Farmington, reviewing their 2023 marketing strategy and reporting on the state of tourism in Farmington.

There are four components to the Farmington Branding Alliance: Live, Work, Play and Stay.  In these monthly meetings, community initiatives under these sectors are reviewed and speakers are brought in to provide updates on current and upcoming projects. Come learn how this group can help you and how you can help shape the future of Farmington!

Jolt Worthy Events

Submit your upcoming events to the Community Calendar for this special designation!  Once an event has been voted Jolt Worthy, members of the FBA will help spread the word about the event. Local and regional media outlets are notified of monthly Jolt Worthy Events and these events are also promoted by FBA partners on Facebook and across media platforms. Event organizers can also use the Jolt Worthy Event logo for promotion as well as the special event flags and 10x10 tent.  The calendar of events at FarmingtonNM.org has been designated as the official community calendar. Any event, workshop or class held in San Juan County may be submitted to the calendar.  Contact Ingrid Gilbert with questions about the community calendar and Jolt Worthy Event status. 

What does Jolt Your Journey mean?

Farmington is a place where outdoor lovers and active families thrive. Local government, non-profits, business owners, and residents have united to grow opportunities to energize the journey of those that choose to play, live, work and visit Farmington. When you visit you will encounter our local motto, Jolt Your Journey. What does Jolt Your Jour Journey mean?  A jolt is a positive impression created by an unexpected surprise. As a community, we strive to create these memorable and Jolt Worthy moments. The phrase Jolt Your Journey embodies a commitment our community has made to exceeding expectations and delivering memorable experiences in all that we do.

We know that our stunning landscapes, recreation areas, local art scene, fascinating history, authentic cultural experiences, and events invoke this positive impression created by an unexpected surprise. Throughout Farmington, you will encounter Jolt Your Journey wayfinding signage for recreation areas, trails, parks, performance halls, and museums. As a visitor recently shared with us, "Jolt Your Journey means where all the fun things are".  We think you will agree and hope you enjoy our fun-loving sense of humor and collective commitment to growing our community.