NxLevel for Entrepreneur Training Sessions

Session 4: Marketing - Analysis & Understanding

• Develop an understanding of marketing issues & its day-to-day impact on company profitability
• Understand the necessity for market analysis
• Develop your customer profile & analyze the competition
• Learn how to use customer & competition profiles to analyze market potential
• Understand the relationship between the 4 P's of marketing

Session 5: Marketing - Strategies, Tactics & Implementation

• Understand the importance of the business image in overall marketing strategies
• Learn what elements influence price, & the price/quality relationship
• Develop an understanding of the principals of customer service & their impact on profitability

Session 6: Financial Overview - Books, Records & Controls

• Gain an understanding of the basic Financial Statements & their uses
• Understand how accounting systems tie to the production of useful financial statements
• Prepare a Personal Financial Statement & current Business Balance Sheet
• Begin using Financial Statement Analysis (ratios) to analyze Balance Sheet information
• Examine the bookkeeping & record keeping activities of your business & who controls them

Session 7: Managing Your Money - Financial Planning and Budgets

• Understand the importance of budgeting & the role of assumptions
• Explore how budgets provide performance feedback for the business
• Prepare budgets, including the Sales Forecast, Cost of Projected Product Units Sold, Fixed Assets, Growth/Start-up Expenses & Miscellaneous Expenses
• Review & adjust budgets prepared in earlier sessions

Session 8: Managing Your Money - Cash Flow Projections 

• Understand the concept of Break-Even
• Calculate the Break-Even Point for your business in units & sales volume
• Explore ways of managing the cash flow cycle
• Understand internal operations controls relating to cash management​

Session 9: Managing Your Money - Understand & Use Financial Statements 

• Prepare the Monthly Projected Income Statement & understand how it differs from the Cash Flow Projection
• Develop a ProForma (Projected) Balance sheet & compare with the beginning Balance sheet
• Become familiar with the Statement of Owner's Equity & Annual Statement of Cash Flows

Session 10:Financing Your Business - Alternative Sources of Money

• Develop an understanding of the difference between debt & equity financing
• Gain knowledge of alternative sources of financing
• Understand the components of a complete financing proposal
• Explore ways to "work with" the banker

Session 11: Green Business Opportunities - Environmental Solutions

• Develop an understanding of green opportunities
• Explore the benefits & feasibility of going green
• Gain knowledge of green branding & marketing techniques
• Explore green management options

 Session 12: Negotiating, Managing Growth, Plan Completion

• Develop an understanding of the negotiating process
• Gain knowledge of negotiating techniques
• Explore the deal-making process & learn tips for effective deal-making
• Recognize the pitfalls of unmanaged growth