
Previously Held
September 27, 2016
San Juan College-Quality Center for Business
12 Session Workshop for Entrepreneur Training
Event Information
San Juan College-Quality Center for Business
5101 College Boulevard Farmington, NM
Individual Session $50 or 12 Session $295
505-566-3528
Session 4: Marketing - Analysis & Understanding
- Develop an understanding of marketing issues & its day-to-day impact on company profitability
- Understand the necessity for market analysis
- Develop your customer profile & analyze the competition
- Learn how to use customer & competition profiles to analyze market potential
- Understand the relationship between the 4 P's of marketing
Session 5: Marketing - Strategies, Tactics & Implementation
- Understand the importance of the business image in overall marketing strategies
- Learn what elements influence price, & the price/quality relationship
- Develop an understanding of the principals of customer service & their impact on profitability
Session 6: Financial Overview - Books, Records & Controls
- Gain an understanding of the basic Financial Statements & their uses
- Understand how accounting systems tie to the production of useful financial statements
- Prepare a Personal Financial Statement & current Business Balance Sheet
- Begin using Financial Statement Analysis (ratios) to analyze Balance Sheet information
- Examine the bookkeeping & record keeping activities of your business & who controls them
Session 7: Managing Your Money - Financial Planning and Budgets
- Understand the importance of budgeting & the role of assumptions
- Explore how budgets provide performance feedback for the business
- Prepare budgets, including the Sales Forecast, Cost of Projected Product Units Sold, Fixed Assets, Growth/Start-up Expenses & Miscellaneous Expenses
- Review & adjust budgets prepared in earlier sessions
Session 8: Managing Your Money - Cash Flow Projections
- Understand the concept of Break-Even
- Calculate the Break-Even Point for your business in units & sales volume
- Explore ways of managing the cash flow cycle
- Understand internal operations controls relating to cash management​
Session 9: Managing Your Money - Understand & Use Financial Statements
- Prepare the Monthly Projected Income Statement & understand how it differs from the Cash Flow Projection
- Develop a ProForma (Projected) Balance sheet & compare with the beginning Balance sheet
- Become familiar with the Statement of Owner's Equity & Annual Statement of Cash Flows
Session 10:Financing Your Business - Alternative Sources of Money
- Develop an understanding of the difference between debt & equity financing
- Gain knowledge of alternative sources of financing
- Understand the components of a complete financing proposal
- Explore ways to "work with" the banker
Session 11: Green Business Opportunities - Environmental Solutions
- Develop an understanding of green opportunities
- Explore the benefits & feasibility of going green
- Gain knowledge of green branding & marketing techniques
- Explore green management options
Session 12: Negotiating, Managing Growth, Plan Completion
- Develop an understanding of the negotiating process
- Gain knowledge of negotiating techniques
- Explore the deal-making process & learn tips for effective deal-making
- Recognize the pitfalls of unmanaged growth