A Customer Service Program built specifically for Farmington, New Mexico!
What is A2D?
Farmington Visitor Journey A2D™ is a new customer service and tourism awareness training built specifically for Farmington, New Mexico. The program focuses on learning objectives and information to help create positive visitor experiences, from their Arrival to Departure, or from A2D!
Visitor Journey A2D™ is a statewide customer service program and it is launching in Farmington first. The Farmington CVB has worked closely with the New Mexico Hospitality Association and Visitor Engagement Academy on the creation of this program. Sessions will be offered on an ongoing basis.
Highly customized for our area, this course helps our entire community learn more about the richness of what we offer visitors.
Participants LEARN about what makes our area so special, ENJOY meeting others, and join together to STRENGTHEN TOURISM, which benefits us all!
Who is it For?
The Farmington Visitor Journey A2D™ program benefits anyone who works directly with visitors or anyone who might encounter a visitor in the course of their job duties. Citizens and non-traditional hospitality positions, for example realtors and police officers, will also benefit from learning about helping visitors and how important they are to our local economy.
Why Take the Course?
Tourism is very important to Farmington. The Visitor Journey A2D™ tourism training program was designed to increase awareness of how all of the tourism sectors fit together to build the visitor’s total experience. And, how one person’s actions can create a snowball effect of negative – or positive – encounters.
Visitors who have a negative encounter – or feel unwelcome – have the means through social media to tell hundreds of people about their bad experience. This bad publicity impacts income generated from tourism for the worse and, over time, can adversely affect our entire community.
Visitors that have an enjoyable experience will spend more, plan to return in the future, and will tell their friends about the great place they just visited!
The money generated from visitor spending not only benefits local businesses, it also moves through our community, in a multiplier effect, providing lower taxes, new amenities and better infrastructure, which increases everyone’s quality of life.
How Does it Work?
The Farmington Visitor Journey A2D™ is a blended-learning program presented in TWO parts:
Part One - ONLINE COURSE
There are seven short modules filled with videos, activities and quizzes about our area and helping visitors. The entire Online Course takes about 75-90 minutes to complete, but you can come and go and finish it at your own pace. The online course must be completed before the live class.
Part Two - LIVE CLASS
Next you’ll attend a 60-75 minute In-Person Class to discuss your answers from the exercises in the Online Course. The engaging class gives you the opportunity to share what you know and to learn from others in our community.
Once you’ve successfully completed both parts, you’ll achieve your Farmington Visitor A2D Champion™ certificate! Visitor A2D Champions continue to learn about our destination with access to special resources, updates, and invitations to industry events.
What Does it Cover?
The interactive and easy to follow A2D training helps you create positive experiences by arming you with local resources, service skills and an increased understanding of your importance to our local tourism industry. Modules cover how tourism works, discovering our area, answering visitor questions, helping upset customers, and much more.
How Do I Register?
The Farmington - Visitor Journey A2D™ program is open to anyone interested in learning more about our local tourism and helping visitors. When you sign up, you’ll receive immediate access to the Online Course and be able to choose the live class session that fits your schedule. The cost is $ 25.00 per person. Please note, refunds are not available once registered.